You don’t lack time to post, you lack a direction
When I ask B2B founders with real expertise why they don’t publish, I get the same four answers. No time. I can’t write. I don’t…
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Six months of strategy is a bet with your money
I have watched this timeline play out again and again. One month for the agency to onboard and understand the company. Two to three months…
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I finally know what product-market fit feels like
Before, I pushed. I built decks that walked people through why the problem they had was actually a problem. I got good at it. When…
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I finally know what product-market fit feels like
Before, I pushed. I built decks that walked people through why the problem they had was actually a problem. I got good at it. When…
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Publish more is the worst advice agencies sell
“Publish more” is the worst piece of advice I have heard in B2B marketing. It comes, almost always, from marketing and communication agencies. And it…
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Bad interviews, not busy experts, kill your content
Most companies blame the expert. He has no time. He never replies. He gives three-line answers that cannot be published. So the content plan dies…
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Word-of-mouth killed my agency, here’s what we built instead
Cisco called us. We didn't pitch them. Someone told them Energized Work was the best, so they picked up the phone and said they wanted…
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Your Best Know-How Is Not on Your Website. It Walks Out the Door Every Time Someone Quits
Look at where most companies keep their knowledge. Website copy. Process docs in an admin folder. A few slides from onboarding. None of that is…
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Agent-accessible comes before agent-first. Most B2B firms are skipping the wrong step.
There are two different bets you can make about AI agents visiting your website, and most people collapse them into one. The first bet is…