Send me the f*****g prompt
If all the thought you’ve put into a proposal is three bullet points, I’d rather read those than the document your AI made out of…
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A uncooperative interviewee means I prepared the interview badly
When a manager or director answers every question with yes, no, I don’t know, it is tempting to decide they are difficult. I don’t. The…
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Make sure your AI agents build ethical products: use these instructions
An AI coding agent added a dark pattern to our own product. It did it while doing exactly what I asked. Our pricing is one…
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Everyone is stuck on marketing
AI made execution cheap. A four-person team can now ship what used to need twenty people, and they can often outbuild a much larger competitor.…
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You don’t lack time to post, you lack a direction
When I ask B2B founders with real expertise why they don’t publish, I get the same four answers. No time. I can’t write. I don’t…
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Six months of strategy is a bet with your money
I have watched this timeline play out again and again. One month for the agency to onboard and understand the company. Two to three months…
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I finally know what product-market fit feels like
Before, I pushed. I built decks that walked people through why the problem they had was actually a problem. I got good at it. When…
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I finally know what product-market fit feels like
Before, I pushed. I built decks that walked people through why the problem they had was actually a problem. I got good at it. When…
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Publish more is the worst advice agencies sell
“Publish more” is the worst piece of advice I have heard in B2B marketing. It comes, almost always, from marketing and communication agencies. And it…
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Bad interviews, not busy experts, kill your content
Most companies blame the expert. He has no time. He never replies. He gives three-line answers that cannot be published. So the content plan dies…